10 Reasons why Linkedin and Hosco are Essential for your Growth

by Gracious Fleming (MBA SwissIM&H)

With the world moving towards digitalization with the post-Covid situation, it has become more prominent to move towards digital platforms. Many college/University pass-outs are looking forward to starting the journey of their career with the right job. However, it is difficult given the social distancing situation and the fear of catching the dangerous virus instead of the right job.

The hard copy resumes/CV era feels outdated, and platforms such as Linkedin and Hosco are rapidly taking over these roles. With nearly 700 million active users in 2020, LinkedIn expanded from a networking site for professionals to one of the top social media platforms, as shown in the Hubspot article written by Pamela Bump.

It has now become further noticeable that LinkedIn is not just for individuals in executive corporate roles. With millions of company pages and individual members, there are open possibilities for discussion and professional networking for almost anyone on this channel. From finding a new job to nurturing your personal brand, LinkedIn is an essential part of being a full-fledged professional in any industry today.

Interesting fact: Did you know that LinkedIn, the professional social networking platform, has been around longer than Facebook, Twitter, Snapchat, and Instagram? But it’s more relevant now than ever.

When you join Hosco, you become a member of the world’s top hospitality players’ leading online platform. Through this platform, you will find your next job or internship, build your network with new professional connections, and enhance your understanding of the industry.

I will be sharing with you why it is important to be on these platforms and grow professionally.

1.Build your Personal Brand.

Linkedin is one of the best platforms to build your Personal Brand. I, too, started building my Personal brand on this platform, and It has been growing ever since. Just as companies are building their brands, it’s crucial for you to build your professional brand online. How do you stand out from the rest in the industry? What’s going to make you marketable? Why does anyone have to pay you six figures?

Personal branding is essential in today’s economy because you are the most important selling point for your service/product. It’s a powerful statement, but it’s real. People trust people, and they’re looking for someone they can proudly recommend and promote. Personal branding is the practice of discovering your mission and sending messages to the world to achieve the targeted outcome. Your own brand is a combination of skills and personal experiences that make you a unique individual.

Linkedin and Hosco are remarkably very easy to operate and share your experience either through writing your thoughts, articles written by you, videos featuring yourself, and creating any events.

These have three significant outcomes.

1. The right audience is attracted to you when you continue to build your brand on these platforms, but being consistent is the key to creating a successful profile. I relate to this quote by James Clear very strongly.

“Rome Wasn’t Built in One Day, But They Were Laying Bricks Every Hour.”

2. You grow much better as a person, and you know your true potential.

3. You get to showcase your personal brand in front of top leaders and interact with them.

• Since we on this topic, I would like to share a small tip on, Why You Should Google Yourself to Monitor Your Online Personal Brand

These days, it’s not enough to have a great resume and cover letter. Employers also want to investigate your online personal brand before offering you the job. However, a TopResume survey found that not all professionals take this fact into account when they search for work — and it could be costing them job opportunities.

2. It is better than your traditional Resume/Curriculum vitae.

Many Traditional Resumes have your work experience written in bullet point and correct fonts and correct standards. As per an article published by Valerie Bolden-Barrett on HR Dive, Thirty-six percent of Americans in a new ResumeLab survey admitted to lying on their resumes.

A platform such as Linkedin and Hosco allows you to share your experience and skills like a resume. Still, you have a platform to present your skills and abilities, such as writing skills and Creating videos to share your knowledge of the industry, and these are few possibilities, to name a few, which will attract the recruiters to your profile on these platforms.

“Your Limitation — is only your imagination.”

3. Creating a Network.

Can I emphasize this enough? LinkedIn and Hosco are such important networking tool that some people take them for granted.

Even if you’re an introvert and avoid networking events, you can still cultivate meaningful LinkedIn/ Hosco connections. Via platforms, you can create a relationship with mutual connections, people in your profession, and even your greatest role models.

Your network can be crucial to your professional success. A powerful and comprehensive network gives you insight into trends and insider information on job opportunities and movement within the business. People quickly notice that you have stronger capabilities to make them relevant. When you stand out in both your experience and the services you provide, you create a place for a collaboration that, in turn, creates a career.

To put it a little differently, you can see this network as an emergency fund that you can use anytime you need it. Furthermore, the contacts will have a network that will be made available to people from different organizations that you are looking for to work for. You can also view your LinkedIn account as a digital Rolodex where you can add interesting people you’ve met months or even years ago.

4. It helps you tap into industry news.

Like other social networks, LinkedIn aggregates a list when you log in. You’ll find news updates from your connections, your groups, and your company. It’s both fun and smart to keep track of trends and business reports.

The more you discover, the more you will learn about different industries. It is an easier way to follow the company you like or any topics you love getting updates on. It can be related to a job or related to a public speaker you admire and follow them who inspire you.

For me, it is personalities such as Simon Sinek, Adam Grant, on Linkedin to name a few. These inspirational guides help me cope with my difficulties, and I follow them on these platforms to read whenever they post, such as an article or something inspirational. You can also learn from different industries about the latest news they publish, which might help during an interview or a normal conversation to make yourself stand out as you are well informed.

5. You can learn closely about different companies and other employees.

Leaning from other connections is an integral part of my growth on these platforms. You can learn about different companies and the stories they share, which can be as important as preparing for an interview. The information found here about companies is difficult to find on any other websites. These are the platforms the companies tend to market their products and share opportunities for job seekers. Recruiters find these platforms more valuable to know about their employees or hire an employee to make the right choice for their company. So it is even more important to have an account on these platforms to showcase your true capabilities.

6. Hosco helps you connect mainly to the hospitality & tourism field.

By being exclusive to hospitality talents and concentrating on a single niche, Hosco offers the highest quality and the most relevant feedback to all parties.

As published in Glion Magazine, Hosco is today the only global online network that is unique to the most prominent players in the hospitality industry.” Job search for the hospitality field is even more straightforward with the help of Hosco.

7. Hosco helps you discover Hospitality and hotel jobs worldwide.

As we already discussed how Hosco has concentrated on a single niche, it is more relevant that your dream job is just one step away from creating a profile on this platform. Hosco provides all types of job scopes, from internships to managerial positions, encompassing all fields in the hospitality sectors and allowing you to create job alerts if any relevant jobs matching your profile pops up.

8. Your LinkedIn/ Hosco Profile Builds Trust and Credibility.

A well-written LinkedIn/ Hosco profile will give you a reputation and make you a credible future employee. It would help if you were confident that any time a recruiter approaches you, they’ve looked at your profile. Your online profile will serve as a validator in that you are a real person, not someone whose CV or resume is too good to be true.

Think of the people you’ve built a strong working relationship with in the past. When you update your profile, you will come across a link in the add profile section under additional information that says “Ask for Recommendations.” You pick what you want to be recommended for, and you can choose from the list of people in your connection. Then send it out, and hope you’ll get some fantastic reviews. Recommendations are crucial to showcasing your LinkedIn profile. Employers want to know that others have accepted the work.

To avoid a recruiter overlooking your profile, here are 8 things you should never put on LinkedIn.

9. Job Recruiters and Managers are on LinkedIn.

LinkedIn will help you find a job quicker since most hiring managers and recruiters are already using it. Overall, 87% of recruiters consider LinkedIn to be the most successful candidate during the recruitment process.

Having an active and well-established LinkedIn profile would also significantly improve the chances of your discovery by different companies seeking to recruit people based on your expertise and experience. In other words, prospective employers will approach you if they think you’re going to be a good match for their organization. Also, 75% of people who have recently changed jobs have used LinkedIn to inform their career decisions.

10. Both Hosco and Linkedin provide broad learning and developing opportunities.

Linkedin and Hosco are not only sites where you can find jobs, but also are a platform to develop new skills and to connect to educational fields. Linkedin provides Skill Assessment to learn and take a quiz in the Tools and Technology where you get to learn about Adobe, Autodesk, Microsoft, C Programming, Google Cloud Platform (GCP), Amazon Web Services (AWS), and many more. You can also learn new skills in Industry Knowledge such as Agile Methodologies and Machine Learning. If you want to grow your skills even higher, I recommend Linkedin Learning, where you can develop your skills over time.

Hosco provides Courses where a wide variety of choices where you can choose the right course to improve your skills in the field and stand out. You can filter your personalized selection of study you like to pursue and select if you would like to learn online or on-campus, and with all the details a student needs before enrolling. You can choose from various courses such as Short course, Bachelors, Professional Certificates, or MBA/ PhDs. Courses also have different languages you can choose from and can even opt for language courses if you please. Hosco keeps you updated with the latest trends in hospitality and keeps you posted when you visit them.